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Автор: Bernd Gottschalk, Ralf Kalmbach
Год: 2007
Издание:
[не указанo]
Страниц: 378
ISBN: 0749445750
This book charts the growth and achievements of one of the world's most important industries. The authors, two leading figures in the German automotive industry, describe the strategies that have led to the German industry's great success. They also discuss how German auto manufacturers are meeting challenges from emerging worldwide competitors. This book demonstrates what can be achieved with first-class management, marketing, branding, innovation and clear strategic aims, and as such it holds valuable lessons for managers in all industries.
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