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Автор: Carol Mueller, Eleanor Lewitt Smiley
Год: 1994
Издание:
Prentice Hall
Страниц: 320
ISBN: 0130430013
This text includes the newest developments in children's markets, more emphasis on international markets, discussion on marketing accessories separately, job skills required by industry - career opportunity descriptions, case study recommendations, new chapter on how social, political, economic, and technological forces affect fashion changes, and techniques for improving communications.
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