Marketing Excellence: Winning Companies Reveal the Secrets of Their Success
Автор:Hugh Burkitt, John Zealley Год: 2007 Издание: [не указанo] Страниц: 388 ISBN: 0470060271 Marketing is all about ideas. And Marketing Excellence is about good ideas made great. TheA companies it features have been selected because they are winners – both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in that these efforts have resulted in measurable market success. They come from a diverse range of markets; it’s likely that some operate in yours. Written by two marketing thought leaders and featuring insights from a host of industry experts who have judged the Awards in recent years, here is a collection of brands and companies that are doing things right. From ketchup to cosmetics, it offers today’s most revealing, readable and above all relevant lessons in Marketing Excellence.
