Маркетинг. Общие вопросы

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Managing Live Innovation

Автор: Jean Lammiman, Michel Syrett
Год: 1999
Издание: Butterworth-Heinemann
Страниц: 200
ISBN: 0750637005
Managing Live Innovation examines the innovation process from the line manager's perspective. This book identifies the skills needed to manage live 'real time' innovation in an environment where products and services are constantly refined, and where customer input is encouraged from an early stage. The New Skills Portfolio is a groundbreaking new series, published in association with the Industrial Society, which re-defines the core management skills managers and team leaders need to be competitive. Each title is action-focused blending 20th century management initiatives/trends with a new flexible skills portfolio for managers constantly experiencing and managing organizational and marketplace change.
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