Mail Order Selling: How to Market Almost Anything by Mail, 3rd Edition
Автор:Irving Burstiner Год: [не указано] Издание: [не указанo] Страниц: [не указано] ISBN: 0471097918 A user-friendly, practical guide to starting and running a successful mail order operation. Describes what sells best through mail order, how to target prospective buyers, how to manage the new business and how to market through direct mail, print ads aswell as TV and radio advertising. This revised, updated and expanded edition covers using a PC, telemarketing, promotion and publicity and more on direct marketing. The appendix contains examples of filled-out federal income tax forms.
