Автор:Editor Dawn Iacobucci Год: 2003 Издание:John Wiley and Sons, Ltd Страниц: 428 ISBN: 047135399, 047135399X, 047135399X `The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today`s best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing theories that the reader can translate into business success`. - Betsy D.Holden, President and CEO, Kraft Foods. `Kellogg on Marketing` presents a comprehensive look at marketing today, combining well-founded theory with relevant, contemporary examples in the marketplace. This should be mandatory reading for all students of marketing`. - Robert S.Morrison, Chairman, President and CEO, The Quaker Oats Company. `The Who`s Who write on the what`s what of marketing. Now, these preeminent marketing doctors are making house calls. Enjoy`. - Robert A.Eckert, Chairman and CEO, Mattel, Inc. `This volume is a fascinating collection of perspectives on what it...
