Автор:Jack Trout Год: 2004 Издание:McGraw-Hill Страниц: 144 ISBN: 0071437940 With his 1981 classic, "Positioning", Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format. Trout on Strategy: - Is an ideal introduction to the thinking of one of the century's most influential marketing innovators; - Explores Trout's major themes, including survival, perception, differentiation, and more; - Connects the dots in his major works and makes his ideas relevant to the biggest issues facing business today.
