Inside the Customer Universe. How to Build Unique Customer Insight for Profitable Growth and Market Leadership
Автор:Anderson Henrik Год: 2009 Издание:Wiley Страниц: [не указано] ISBN: 9780470694244 Inside the Customer Universe reveals how an organization can become ahead of the game by focusing a its strategy on predicting customer needs rather than following them. This book provides a unique contribution to the field of customer management with...
