Innovation Management: Strategies, Concepts and Tools for Growth and Profit
Автор:Shlomo Maital, D V R Seshadri Год: 2007 Издание:Sage Publications Страниц: 460 ISBN: 0761935274 Successful innovation occurs when an invention that is related to a product, service or process in some part of the organization’s value chain is joined with a business design, which in turn is implemented with discipline and skill, through innovation management. It is recognized as one of the primary reasons for growth and success in organizations. Factors that drive innovation include people, leadership, creativity, process, culture and investment. Innovation can be initiated anywhere in an organization, even at the lowest levels.
