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Автор: Abdullah Bin Junaid and Reshma Nasreen
Год: 2012
Издание:
LAP Lambert Academic Publishing
Страниц: 112
ISBN: 9783659213922
The book is a sincere attempt to understand the Indian Cosmeceutical Market in the 21st century. India is an eclectic mix of tradition and modern beliefs and rituals. This is translated into an interesting behavioral pattern amongst Indian consumers. The 21st century "young Indian consumers" have access to worldwide trends while at the same time have to balance their heritage. This backdrop formed the base of the study. The book traces the evolution of the Cosmeceutical market, focusing on the emerging trends. The millennial characteristics and traits have been elaborated and findings through expert interview catalaogued in the consumer behavior chapter. The controlling mechanism of the market exercised through the regulations applicable in India and the world has been dealt with in the latter chapter.
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