Identity Design Sourcebook: Successful Ids Deconstructed and Revealed
Автор:Clay Andres Год: 2004 Издание: [не указанo] Страниц: [не указано] ISBN: 159253029, 159253029X, 159253029X Book DescriptionIdentity Design Sourcebook is a vast collection of identity projects broken down into three sections: corporate identities, online identities, and identity redesign projects. Section One: How to land, work with, and keep large corporate clients Corporate design projects are some of the most lucrative and highly sought after graphic design projects available. This section explores the important role graphic design plays as part of a strategy for big business success and offers designers business-smart information on how to land, work with, and keep, large corporate clients no matter what the size of the design firm. From BP, to Muzak, corporate identity projects are presented from the ground up. Top designers share their processes in creating these corporate identities from initial client meetings and planning, through logo and brand development, to a wide variety of identity applications including the electronic realm. Text highlights the strengths of each...
