How to Write Sales Letters That Sell: Learn the Secrets of Successful Direct Mail
Автор:Drayton Bird Год: 2003 Издание:Kogan Page Страниц: 320 ISBN: 0749438762 The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results while others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: - The secrets of persuasion; - Planning a letter which will get replies; - Creating offers that get responses and timing mailings for maximum effect.
