Автор:Westwood John Год: 2013 Издание:Kogan Page Страниц: [не указано] ISBN: 9780749467128, 0749467126 How to Write a Marketing Plan, 2nd edition, makes the task of writing a marketing plan much easier. This practical step-by-step guide details how to formulate a workable and successful plan. Fully updated and packed with exercises to help the reader...