How to Launch a New Product Faster: 5 Secrets to Tight Project Management, Comprehensive Project Plans, and Effective Change Management (Volume 1)
Автор:Elizabeth Cavanagh Год: 2012 Издание: [не указанo] Страниц: 206 ISBN: 0615604595 There are 5 main reasons why product launches fail, and this book will teach you the 5 Secrets to avoid these mistakes and successfully launch new products... and launch them faster. I uncovered these 5 Secrets over the course of my career while working with high-tech companies to launch new products and marketing programs. I've structured these 5 secrets into a standardized 5-step launch methodology that allows people to systematically and successfully launch new products very quickly. How do I know it works? Over the last 10 years, I have used this 5-step methodology with clients, and each time have had tremendous results, and the 5 steps were easily applied to different companies and different situations. In essence, if you are managing a large change, then this 5-step approach will work for you. The secrets uncovered in this book show you how to set up your project to best manage all the moving pieces, along with strategies for managing the politics that can easily derail...
