Маркетинг. Общие вопросы

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How the Wise Decide: The Lessons of 21 Extraordinary Leaders

Автор: Aaron Sandoski, Bryn Zeckhauser
Год: 2008
Издание: [не указанo]
Страниц: 224
ISBN: 0307339734
Discover the formula used by twenty-one of the world’s most extraordinary leaders to make consistent and smart decisions. How do the wise decide and lead businesses and organizations to great success is the question Bryn Zeckhauser and Aaron Sandoski posed to themselves after landing their first jobs as managers. Despite the best training the world could offer—Harvard MBAs and stints at McKinsey & Company, the elite powerhouse consulting firm—they felt unprepared when faced with the pressure to make critical decisions. So they set out on a three-year quest to discover how people with remarkable success and experience in both corporate and public life—“the wise”—went about making crucial, often make-or-break decisions. • How did William George, when CEO of Medtronic, get the real story about why a critical tool used by cardiologists was failing and use that information to fix a systemic problem within the company?• When inventor Dean Kamen has to make a decision about investing in a...
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