Общая экономика

Список источников > Бизнес-книги > Экономика > Общая экономика

Harley-Davidson Motor Company (Corporations That Changed the World)

Автор: Missy Scott
Год: 2008
Издание: [не указанo]
Страниц: 200
ISBN: 0313348898
It's 1901 and a guy named Harley has an idea. Put an engine on a bicycle. What? Outside his door, carts are still pulled by horses and autos are a rare sight, for goodness' sake. It's 1908 and a Harley-Davidson motorcycle sets a record by getting 188 miles to a gallon of gas. It's 1909 and the company introduces something new to its line: a V-Twin cylinder engine. Fast forward to the twenty-first century, and the technical innovation hasn't stopped. But there's a lot more than just choppers in the mix. Examples: The Harley-Davidson racing team adds a seventeen-year-old girl to the roster. 250,000 people help celebrate Harley's 100th anniversary in Milwaukee, Wisconsin. And a museum devoted to the company's products opens up. Clearly, this is a company unlike any other. How did Harley do it? How did it go from making motorcycles to creating a Harley "experience" that puts hundreds of thousands of people aged sixteen to one hundred on the road traveling to events each year where they...
Добавлено: 2013-10-22 16:17:02