Guerrilla Tourism Marketing: Increase Your Profit by Leveraging Marketing, Technology and Relationships
Автор:Carol Wain Год: 2013 Издание: [не указанo] Страниц: 210 ISBN: 1482035634 The latest addition to the Guerrilla Marketing family, Guerrilla Tourism Marketing leads the reader through numerous ways to increase their profits by leveraging relationships, technology and multi-channel marketing tools. Too often business owners, particularly smaller businesses such as independent hotels, B&Bs, spas, golf courses, restaurants and tour companies forget that marketing is continuous and it needs to be measured, split-tested and adjusted. Guerrilla Tourism Marketing is comprised of 4 parts: * Guerrilla Marketing Overview - In this section, the authors outline guerrilla marketing concepts; how to identify your ideal customer so that you speak directly to them; ways to increase customer lifetime value; how to create value differentiators, so price shopping is reduced; which guerrilla marketing weapons work best today; and managing your online reputation to earn more business. * Multi-Channel Marketing - In this section the authors discuss ways to use multiple, digital...
