Guerrilla Street Team Guide: Helping Teamers and Business People Alike Utilize Guerrilla Marketing Strategies on the Grassroots Level to Reach People Not Typically Exposed to Traditional Advertising
Автор:Jay Conrad Levinson, Brad Lovejoy Год: 2008 Издание: [не указанo] Страниц: 110 ISBN: 1600373925 Attn: Independent bands and record labels; festival and concert promoters; theatre and publishing companies; retailers and service providers Guerrilla Street Team Marketing can boost sales and improve the market visibility of any band, business, service or product! Learn how to: *Develop a Guerrilla Street Team Marketing Strategy and Calendar *Recruit, train and motivate street team members *Design effective newsletters and street team invitations *Maximize promotional materials' effectiveness *Research your target demographics *Set budgets and measure success *Refine your image and sales goals The music industry is becoming more accessible by the minute and grassroots marketing is one of the only ways beginning artists can gain a presence in the marketplace. In addition to the music industry, the same tactics that work for bands will work for any business!
