Guerrilla Marketing With Technology: Unleashing the Full Potential of Your Small Business
Автор:Jay Conrad Levinson Год: 1997 Издание:Basic Books Страниц: 224 ISBN: 0201328046 Jay Conrad Levinson, who has built a following as developer and head evangelist of the so-called guerrilla marketing movement, believes the myriad technological opportunities inherent in today's high-tech world are precisely what small businesses need to propel them to their goals at rocket speed. In Guerrilla Marketing with Technology: Unleashing the Full Potential of Your Small Business, Levinson explains how to use technology to maximize efficiency, improve customer relations, and boost profits. Specific tips and guides to projects such as online researching and desktop publishing are included.
