Guerrilla Marketing Attack: New Strategies, Tactics, and Weapons for Winning Big Profits for Your Small Business
Автор:Jay Conrad Levinson Год: 1989 Издание:Houghton Mifflin Co Страниц: 208 ISBN: 0395476933, 0395502209 From the author of "Guerrilla Marketing" now comes a sequel: "Guerrilla Marketing Attack". To the millions of small and medium-sized businesses operating in a marketplace that is more competitive today than at any other time in history, this handbook is essential reading. Guerrilla Marketing Attack provides solid, practical, cost-effective advice on how to take advantage of the most recent advances in marketing. These advances could save your company and give you an all-important competitive edge. "Former vice president and creative director of J.Walter Thompson and Leo Burnett Advertising, Jay Levinson is the president of his own marketing consulting firm, Jay Levinson and Partners, whose clients range from Fortune 500 companies to small businesses and startups. He lectures and conducts seminars on guerrilla marketing nationwide. He lives in San Rafael, California." Cover design: Michaela Sullivan
