Global Strategies and Local Realities: The Auto Industry in Emerging Markets
Автор:John Humphrey, Yveline Lecler, Mario Sergio Salerno Год: [не указано] Издание: [не указанo] Страниц: [не указано] ISBN: 0312233078 The emerging markets have shifted rapidly from being the growth points of the global auto industry in the mid-1990s to being in crisis and recession at the end of the 1992. The essays in this volume analyze current transformations in the auto industry in a broad range of emerging markets. Some of the essays are thematic, addressing such issues as market instability and the environmental impact of vehicle use across a broad range of emerging markets. Other essays are comparative, providing in-depth analysis of particular issues, such as the development of vehicles specifically targeted at emerging markets.
