Global High-Tech Marketing: An Introduction for Technical Managers and Engineers (Artech House Professional Development Library)
Автор:Jules E. Kadish Год: [не указано] Издание: [не указанo] Страниц: [не указано] ISBN: 089006704, 089006704X, 089006704X Export marketing holds the promise of vastly increased sales and market share for companies of all sizes. This book gives you the tools you need to go from ground zero -- virtually no experience in international marketing -- to the point where you can confidently pull together an effective plan for marketing your products overseas.
