Global Aggression: The Case for World Standards and Bold US Action Challenging Philip Morris and RJR Nabisco
Автор:Infact Staff, Infact Год: [не указано] Издание: [не указанo] Страниц: [не указано] ISBN: 0945257953 Global Aggression details tobacco transnationals' methods for circumventing advertising restrictions abroad, by brand stretching-attaching the company's logo to non-tobacco products-and by sponsoring events that carry their marketing message to youth. From Marlboro Adventure Team sporting contests in the Ukraine, Philip Morris's Harley-Davidson giveaway in Eastern Europe, the absurdity of Camel weddings in the Czech Republic, to Salem pop music stores in Malaysia, marketing tobacco to teens is standard practice abroad despite national advertising restrictions. Global Aggression includes new, unreported information about Big Tobacco's manipulation of international trade regulations.
