Gaining Competitive Advantage: Marketing Strategies for shipping
Автор:Alireza Miremadi and Hossein Cheraghi Год: 2013 Издание:LAP Lambert Academic Publishing Страниц: 104 ISBN: 9783659348044 The competitiveness of a port convinced shipping lines and shippers with a significant basis in selecting a port. Port authorities and port operators can make use of the competitive advantage as a parameter for counter measures by grasping the advantages and disadvantages of the ports and be a prime factor of opportunities and threats of the ports. Ports have a significant role in today’s networked business environment. They are being regarded as hubs that are part of various logistics systems. The very essence of seaport is to link maritime networks and land network. These networks for the port are means of analyzing its competitiveness. A port overall competitiveness is determined by it’s competitive position individual traffic categories, such as conventional cargo, containers and dry bulk. Ports specialized in container trade in particular are now confronted with intense competition. Container transport has grown very rapidly worldwide and in the coming decades also a substantial,...
