Franchising Globally: Innovation, Learning and Imitation
Автор:Ilan Alon Год: 2010 Издание: [не указанo] Страниц: 288 ISBN: 0230238289 Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
