Framing Decisions: Decision-Making that Accounts for Irrationality, People and Constraints (Jossey-Bass Business & Management)
Автор:J. Davidson Frame Год: 2012 Издание: [не указанo] Страниц: 304 ISBN: 1118014898 The economic crisis of 2008–2009 was a transformational event: it demonstrated that smart people aren't as smart as they and the public think. The crisis arose because a lot of highly educated people in high-impact positions— political power brokers, business leaders, and large segments of the general public—made a lot of bad decisions despite unprecedented access to data, highly sophisticated decision support systems, methodological advances in the decision sciences, and guidance from highly experienced experts. How could we get things so wrong? The answer, says J. Davidson Frame in Framing Decisions: Decision Making That Accounts for Irrationality, People, and Constraints, is that traditional processes do not account for the three critical immeasurable elements highlighted in the book's subtitle— irrationality, people, and constraints.Frame argues that decision-makers need to move beyond their single-minded focus on rational and optimal solutions as preached by the traditional...
