Туристическая, ресторанная и сервисная деятельность

Список источников >Бизнес-книги >Предпринимательство. Отраслевой бизнес >Туристическая, ресторанная и сервисная деятельность >

Field Guide to Case Study Research in Tourism, Hospitality and Leisure (Advances in Culture, Tourism and Hospitality Research)

Автор: Kenneth F. Hyde
Год: 2012
Издание: [не указанo]
Страниц: 590
ISBN: 178052742, 178052742X, 178052742X
This field guide provides methods and studies on how-to-do case study research in natural settings. A truly international guide, this text is ideal for those studying and conducting case study research in tourism, hospitality and leisure disciplines. It provides a comprehensive and practical account of how to describe, explain and predict both individual and group case behavior, at the same time explaining behavior among a set of cases relevant to a specific context. This guide embraces and extends Herbert Simon's (Nobel Prize in Economics recipient) insight that a decision results from the conjoining two antecedents in human behavior: cognitive processing of an individual or group and a given context or problem framing.Divided into six parts, this guide includes chapters on: analysis of texts; how-to-do executive interviews; field interviewing in international contexts; stakeholder participatory research; researching indigenous and marginal peoples; and cross-case analysis. The...
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