Маркетинг. Общие вопросы

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Fashion Design: Process, Innovation & Practice

Автор: Kathryn McKelvey, Janine Munslow
Год: 2002
Издание: Blackwell Publishing, Inc
Страниц: 240
ISBN: 0632055995
Fashion design seems to be a glamorous mystery for which only a fortunate few have sufficient talent. In reality, however, commercially successful results can be achieved if a number of logical processes are followed in the design process. The analytical, problem-solving approach of this textbook, combined with practical design projects and portfolio exercises, shows how the design process can be successfully applied to satisfy market needs and trends. A problem-solving approach is used to encourage the development of versatility, and special attention is paid to computer-aided design and employment opportunities. Формат: 19 см x 24,5 см.
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