Expansion of Netiks Lebanon to Dubai: International Marketing and Sales strategies
Автор:Fadi Safi Год: 2010 Издание: [не указанo] Страниц: 136 ISBN: 3838366336 By the year 2007, Netiks had 35 employees and was on track to make $ 1.5 million profits for the year with a firm projected forecast for the coming years. The company was well established in Lebanon, is a Microsoft Gold Certified Partner and had some customers in the GCC. Netiks main business was e-business solutions that is Human capital intensive and resources. By the end of 2008, everything has changed; Netiks is far from the $ 1.5 million profits, a global financial crisis invaded the whole regions and indirectly affected the Lebanese market, Microsoft the leads generator of Netiks reduced their marketing budgets and changed their strategy concerning their partners. This situation in addition to the saturation of the Lebanese market pushed Netiks to plan for its International presence. But in order to be ready to operate abroad a set of questions that need to be prepared and answered during this research were posed. Questions include ways to go abroad, mode of entry, type of...
