Маркетинг. Общие вопросы

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Ethnic Solidarity for Economic Survival: Korean Greengrocers in New York City

Автор: Pyong Gap Min
Год: 2008
Издание: [не указанo]
Страниц: 193
ISBN: 0871545772
Generations of immigrants have relied on small family businesses in their pursuit of the American dream. This entrepreneurial tradition remains highly visible among Korean immigrants in New York City, who have carved out a thriving business niche for themselves operating many of the city's small grocery stores and produce markets. But this success has come at a price, leading to dramatic, highly publicized conflicts between Koreans and other ethnic groups. In Ethnic Solidarity for Economic Survival, Pyong Gap Min takes Korean produce retailers as a case study to explore how involvement in ethnic businesses--especially where it collides with the economic interests of other ethnic groups--powerfully shapes the social, cultural, and economic unity of immigrant groups. Korean produce merchants, caught between white distributors, black customers, Hispanic employees, and assertive labor unions, provide a unique opportunity to study the formation of group solidarity in the face of...
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