Escaping The Price-Driven Sale: How World Class Sellers Create Extraordinary Profit
Автор: [автор не указан] Год: 2011 Издание: [не указанo] Страниц: 272 ISBN: 9780071545839 From the creators of SPIN Selling®--a groundbreaking strategy for selling at a premium price every time. Do you frequently discount to win business? Do your customers ignore the differentiators you believe you bring to the marketplace? Does your brand seem to matter less to customers today? Great products, stellar service, and a strong brand are just prerequisites today. They no longer differentiate. If you don’t do something radically different soon, you will become unnecessary to customers. Integrating the most comprehensive research in the selling profession with years of realworld application by leading sales organizations, Huthwaite, Inc., creator of SPIN Selling®, brings you Escaping the Price-Driven Sale. This book builds on Huthwaite’s history of providing groundbreaking concepts with straightforward guidance for execution. Sellers who master requisite new skills can dominate their market and virtually eliminate their...
