Инновационный менеджмент. Креатив

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Environmental Innovation and Firm Performance: A Natural Resource-Based View

Автор: Gregorio Martin de Castro, Javier Amores Salvado, Jose Emilio Navas Lopez, Miriam Delgado Verde
Год: 2012
Издание: [не указанo]
Страниц: 176
ISBN: 0230363474
The links between a firm's competitiveness and the natural environment have been studied since the mid 90's. This volume explores, both theoretically and empirically, the relationships between environmental product innovation, green image and firm performance.
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