Effects of Music Celebrity Endorsement on TV Advertisements on Youth
Автор:Mildred Zipporah Mwendwa Год: 2014 Издание:LAP Lambert Academic Publishing Страниц: 88 ISBN: 9783659621222 This book discusses the effects of music celebrities endorsement in advertisement on television on University youth. It has focused on shedding light on who celebrities are,what endorsement is and why celebrities are used in creation of the advertisements aired on television.Further this book has identified the effects that these celebrity endorsed advertisements have on youth in terms of fashion statement. Recommendations have been made on what should be done to control the kind of advertisements aired as well as the choice of celebrities who should be used to endorse advertisements
