Автор:GRACEVASSER MUNENE Год: 2011 Издание:LAP Lambert Academic Publishing Страниц: 112 ISBN: 9783844394030 In a nutshell, a business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. Drawing Up a Business Plan in Africa Today: Sampling Confidence Secondary School in Kenya, demonstrates how a good business plan is drawn. It samples Confidence Secondary School is brought about through a pen and a paper, plus engaging our minds. In other words, it builds on the factors that one has to use in drafting a successful plan of action. That is, Business Name, working Assumptions, mission, objectives, location, infrastructures, Why This Business Venture, Contribution To The Local Community, Technological Trends And Prospects, Capital Structure, Seasonal Problems/Hitches, Growth And Expansion Forecast, Marketing Plan, Advertising, distribution, and Promotion Strategy, Organization Plan, Evaluation And Selection Of Members Of Staff, Operational/Production Plan, and Financial Plan among others. It is a must read...
