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Автор: Jesse Russel
Год: 2012
Издание:
Книга по Требованию
Страниц: 132
ISBN: 9785512807699
High Quality Content by WIKIPEDIA articles! DKT International (DKT) is a charitable non-profit organization that promotes family planning and HIV/AIDS prevention through social marketing. The Washington, D.C.-based DKT was founded in 1989 by Phil Harvey and operates in Africa, Asia, and Latin America. Much of its revenue comes from its sales of low-cost contraceptives. In 2009, DKT sold 512 million condoms, over 61 million cycles of oral contraceptives, over 14 million injectable contraceptives, and over 600,000 intrauterine devices (IUDs). This is equivalent to just over 19 million couple years of protection (CYPs), making DKT the largest provider of contraceptives in the developing world. The average cost per CYP was US$2.29. DKT's marketing strategies have included advertising, creating location-specific brands, working with local social networks and militaries, and targeting high-risk groups. DKT also works with local health care workers and clinics that provide family planning...
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