Digital Wars: Apple, Google, Microsoft and the Battle for the Internet
Автор:Charles Arthur Год: 2012 Издание: [не указанo] Страниц: 272 ISBN: 0749464135 Which of Apple, Google and Microsoft had an office with a "drawer of broken dreams" ---and what (real) objects lay inside it?When did Microsoft have the chance to catch Google in making money from search ---and who vetoed it?Why did Google test 40 shades of blue on its users?How long did outside developers wait before asking to write apps for Apple's iPhone after Steve Jobs announced it?Who said that Microsoft should have its own music player -- and why did it fail? Digital Wars starts in 1998, when the internet and computing business was about to be upended -- by an antitrust case, a tiny startup and a former giant rebuilding itself. Arthur looks at what are now the three best-known tech companies and through the voices of former and current staff examines their different strategies to try to win the battle to control the exploding network connecting the world. Microsoft was a giant -- soon to become the highest-valued company in the world, while Apple was a minnow and Google just a...
