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Автор: Gursharan Sodhi
Год: 2013
Издание:
LAP Lambert Academic Publishing
Страниц: 124
ISBN: 9783659452840
It is observed that in this world of globalization, all the international brands/ companies are looking to expand in different parts of the world but with different approaches. It is very interesting to identify why different companies of similar industry prefer different modes of entry to expand in same market of a country. Therefore, the purpose of this research is to explore the modes of foreign entry used by the multi-international companies.
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