Автор:Beverly Krumm Год: 2012 Издание:LAP Lambert Academic Publishing Страниц: 116 ISBN: 9783659255724 There has been resurgence in the social significance of sustainability with the recent concerns of global warming, although sustainability is not a new idea. Environmental concerns began on a national level in 1970, but it is again a ‘hot’ topic, and businesses want the appearance of being ecologically friendly. It has become fashionable to be “green” or to give the appearance of being “green.” A visual identity does more than represent a company, product, or service; they trigger emotions, create desires and forge communities. Logos communicate a corporation’s visual identity on a qualitative level in order to improve the image of the company. This study utilizes Psychology, branding, and explorations of logos–both style and classification–to create a proposal for a standard process when designing “green” corporate identities.
