Decoding the New Consumer Mind: How and Why We Shop and Buy
Автор:Kit Yarrow Год: 2014 Издание:
Москва Страниц: [не указано] ISBN: 9781118647684 Praise for Decoding the New Consumer Mind When I read the past is no longer prologue in the opening chapter, I knew Kit Yarrow was on to something. Flexibility is more important than strategies grounded in past consumer experience. Kit illustrat
