Customer Relationship Marketing in Indian Steel Industry: Theory and Practice
Автор:Kaushik Bhattacharya Год: 2012 Издание: [не указанo] Страниц: 380 ISBN: 3659297941 Customer Relationship Marketing in Indian Steel Industry This book will help students and practitioners to understand the complex issues that marketing professionals deal with on a regular basis in forming, maintaining and enhancing relationship with their customers in B-2-B market. This book includes extensive literature survey on relationship marketing and describes in detail with concrete examples, how to formulate, implement and co-create successful relationship marketing programs for building relationship with firm's strategic customers.
