Customer Relationship Management and Marketing performance of Bank
Автор:Robson Mekonnin Год: 2013 Издание:LAP Lambert Academic Publishing Страниц: 136 ISBN: 9783659363702 The book contributes to Customer relationship management and marketing performance literature by indicating a crucial role of customer relationship management for marketing performance of the banking sectors. Moreover, it also contributes to close the gap of empirical research in the field, which exists particularly due to the diverse attitude of customers in developing countries, like Ethiopia, to bring changes in building customer relationship in the banking sector.
