Corporate-Level Strategy: Creating Value in the Multibusiness Company
Автор:Michael Goold, Andrew Campbell, Marcus Alexander Год: 1994 Издание:John Wiley and Sons, Ltd Страниц: 464 ISBN: 0471047163 Based on extensive original research at numerous international companies, it provides superlative guidelines for successfully managing a multibusiness enterprise. Contains excellent insights into how and why corporate strategy differs from business unit strategy. Features a description of three different parenting styles - how these styles add value and the types of businesses that can or cannot benefit from them. Includes tools, checklists and a worked example to aid corporate strategists in applying the concepts discussed.
