Contemporary Strategies For Small And Medium Enterprise (SME)
Автор:Mohammad Hoq Год: 2011 Издание:LAP Lambert Academic Publishing Страниц: 296 ISBN: 9783845415215 The principal purpose of this study is to investigate the relationships among organizational resources, organizational capabilities and organizational performance in the context of Small and Medium Enterprises (SMEs). It recognizes four kinds of organizational resources specifically: social capital orientation, entrepreneurial orientation, market orientation, and strategic orientation. Two kinds of organizational capability were recognized, precisely: organizational innovation and marketing capability. Moreover, it addresses the role of organizational capability as the mediator between the association of organizational resources and organizational performance. This study formulates theoretical, methodological and managerial contributions, especially in recognizing the noteworthy organizational resources that effect organizational capability and their impact on performance as well as research design and the measurement of constructs. In succinct, it offers constructive indicators to...
