Автор:Paula Kaminska Год: 2011 Издание:LAP Lambert Academic Publishing Страниц: 112 ISBN: 9783846527962 Consumer-oriented creation takes place when meeting the needs of the consumer is a prime achievable objective. This dissertation explores how an Internet presence can be built in the context of e-commerce. It focuses upon consumer expectations and needs; respecting their way of thinking and adapting to it. Mistakes committed by web designers, as well as ideas which have become Internet standards are also discussed. Precise steps of creating a successful online shop are presented from inception to coding. Emphasis is put on a web design process which requires an appropriate methodical approach. The general idea is to make an arrangement of website elements consistent and to show their functionality without any words - through the use of appropriate colours, shapes and images. Web design can create credibility but its main role is functionality - the cooperation of logic and emotions. Consumer-oriented web design offers organisations the potential to present themselves to millions...
