Concept Marketing for Communities: Capitalizing on Underutilized Resources to Generate Growth and Development
Автор:Rhonda Phillips Год: [не указано] Издание: [не указанo] Страниц: [не указано] ISBN: 0275967980 Exceptional communities possessing a definitive sense of place, the cities and towns presented in this book have created or re-created a style, ambience, or character that transcends the ordinary and is used as the basis for community economic development. Adapting the idea of concept marketing, these communities have found a niche or specialty to create community recognition and serve as a basis for garnering external investment, tourism, and other revenue-generating events. This book examines the use of popular and corporate culture, retail establishments, historical tradition, and surrealism in community concept marketing and profiles examples of communities from a diverse array of contexts and geographical settings.
