Общий менеджмент

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Competition in Pints

Автор: Okan Pala
Год: 2010
Издание: LAP Lambert Academic Publishing
Страниц: 72
ISBN: 9783838398549
This book estimates the competitiveness level of the UK beer market. In order to achieve this task, the model of Bresnahan (1982) and Lau (1982) is employed to determine the short term competitiveness while the model offered by Steen and Salvanes (1999) is used to determine the level of competition in the long-run. The findings show that the beer industry in the UK is perfectly competitive both in the short-run and in the long-run.
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