Communication Standards: The Principles and Protocols for Standard-Setting Individual and Corporate Communication
Автор:James E. Lukaszewski Год: 1995 Издание:Lukaszewski Group Страниц: 10 ISBN: 1883291127 Time and time again when we analyze how poor, delayed, or unnecessarily manipulative communication has damaged or destroyed the reputation, credibility, brand name, or the future of an individual, organization, or product, it often seems that then, and only then, does the search begin for the rules and tests to apply to achieve effective, problem-anticipating, ethically sound communication. This monograph outlines communication goals, fundamental communication principles, standard-setting protocols, and sound approaches that meet or exceed constituent or community communication expectations.
