Маркетинг. Общие вопросы

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Changing Consumer: Markets and Meanings (Studies in Consumption and Markets)

Автор: Steven Miles, Alison Anderson, Kevin Meethan
Год: [не указано]
Издание: [не указанo]
Страниц: [не указано]
ISBN: 041527043, 041527043X, 041527043X
In a world undergoing rapid change, this essential collection discusses why consumption has become so important, and what role, if any, it plays in underpinning social, economic and political transformation. Featuring contributions from some of the leading theorists of consumption from across a range of disciplines, this collection includes chapters on: men's consumption, the changing profile of women as consumers, the representation of consumption on popular TV shows, consuming retro chic, and the role of alcohol consumption.
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