Case Studies in Global Management: Strategy, Innovation and People Management
Автор: [автор не указан] Год: 2012 Издание: [не указанo] Страниц: 330 ISBN: 0734611137 Ideal for applied learning courses at undergraduate, at postgraduate and at MBA level, Case Studies in Global Management: Strategy, Innovation and People Management offers students and educators a bank of focused and developed case studies that deliver a deeper level of learning through practical application.The style is critical and pragmatic. The case studies are real life examples from people management, corporate strategy, innovation studies, organizational analysis and learning and development. The casebook can be used as an accompanied text for in-class learning, assessment papers and presentations or as a case study examination too.Cases include: Virgin Blue Airlines, Qantas, McDonalda??s UK, and other international companies and organizations.
