Brand Resilience: Managing Risk and Recovery in a High-Speed World
Автор:Jonathan R. Copulsky Год: 2012 Издание: [не указанo] Страниц: 256 ISBN: 0230392180 Today, information travels at the speed of light, the 24-hour news cycle turns even small blunders into massive public relations catastrophes, and longstanding reputationsA are precarious at best. The new prevalence of social and mobile media makes even the most vaunted brands vulnerable to attack--by disgruntled customers, rivals, and even internal sources. But it also represents your best chance to make your companya??s voice heard. Here, Jonathan Copulsky, drawing on years of experience consulting to the worlda??s leading companies, lays out a seven-step plan for anticipating risk, galvanizing employees, launching counter-attacks and playing brand defense with the same tools your would-be saboteurs are using. This book is full of valuable information to help make your organization battle-ready a?? even for the challenges you havena??t yet discovered.
